meet the


Amelia cranfield

founder and director

With over 13 years of recruitment experience, Amelia cut her teeth in the digital industry in London. She worked for some of the UK’s top media, publishing and communication talent agencies before specialising in recruiting for digital marketing, e-commerce and digital media roles.

In early 2014, Amelia co-founded a successful digital talent agency in London and led the team to great success, recruiting for some of the world’s leading brands and online businesses, agencies and trading desks, and publishers. She also made it a priority to develop an extensive, international network of Kiwi ex-pats working within the digital industry.

In mid-2017, Amelia sold her share of the business in order to return to New Zealand and to bring her digital recruitment skill-set home. After a few months travelling the world, Amelia came back to New Zealand and launched Campfire Digital Recruitment in 2018. She is now focused on building the Auckland-based business and delivering an exceptional recruitment experience to candidates and clients alike.

Office: +64 9 320 5752
Mobile: + 64 (0) 22 122 3432

Janelle Himmel

Recruitment Consultant

Janelle is an experienced recruiter within NZ’s digital marketing ecosystem, who has industry experience in the events and experiential marketing space. Originally from sunny San Diego, her friendly and approachable personality means that our candidates and clients love working with Janelle. She works on Campfire digital roles across the board.


In her spare time, you’ll find Janelle caring for foster puppies, listening to the latest country music out of Nashville, and watching Netflix’s newest reality shows. She’s also our office expert on Tex-Mex cuisine, sporting plenty of great cooking tips and often spotted with a breakfast burrito early in the morning.

Office: +64 9 320 5752
Mobile: + 64 (0) 22 419 6873

Coco-Chanel Young

Recruitment Assistant

Coco is our latest team member who handles Campfire’s candidate care and resourcing, ensuring that we’re aware of the latest talent in the market and that every candidate is seamlessly set up for interviews. Prior to joining Campfire, Coco developed fantastic experience in administration and customer service on the client side.


Outside of work, you’ll find Coco exploring Ponsonby’s cafes & restaurants, hitting the early morning gym classes, and heading out to music festivals for a taste of great Kiwi music.

Office: +64 9 320 5752
Mobile: + 64 (0) 22 122 3360

Philippa Gates

Marketing & Administration Executive

Originally from Nelson, Philippa looks after the marketing, administration, & office management functions of Campfire. If you ring the office, she’ll be the helpful voice on the other end. She also carries out our market research, ensuring that we are abreast of what’s happening in the digital ecosystem both at home and abroad.

Philippa joined Campfire from the publisher side, where she got a firm grounding in the media business. She holds a bachelor’s degree from the University of Auckland and has a passion for Japanese language and culture, gaming, historical novels, & extolling the virtues of the South Island.

Office: +64 9 320 5752
Mobile: + 64 (0) 22 464 1726