meet the


Amelia cranfield

founder and director

With over 13 years of recruitment experience, Amelia cut her teeth in the digital industry in London. She worked for some of the UK’s top media, publishing and communication talent agencies before specialising in recruiting for digital marketing, e-commerce and digital media roles.

In early 2014, Amelia co-founded a successful digital talent agency in London and led the team to great success, recruiting for some of the world’s leading brands and online businesses, agencies and trading desks, and publishers. She also made it a priority to develop an extensive, international network of Kiwi ex-pats working within the digital industry.

In mid-2017, Amelia sold her share of the business in order to return to New Zealand and to bring her digital recruitment skill-set home. After a few months travelling the world, Amelia came back to New Zealand and launched Campfire Digital Recruitment in 2018. She is now focused on building the Auckland-based business and delivering an exceptional recruitment experience to candidates and clients alike.

Coco-Chanel Young

Recruitment consultant

Coco’s bright personality means she is a favourite with candidates and clients alike. She has a diligent and caring approach to the recruitment process, and her ever-present smile makes her a joy to work with.

Outside of work, you’ll find Coco exploring Auckland’s cafes & restaurants, hitting the early morning gym classes, and heading out to music festivals all around New Zealand.

Tom Shaw

Recruitment Consultant

Hailing from Warwick, England, Tom started his recruitment career at a global agency and joined New Zealand’s sunny shores in 2019. With a few years of recruitment experience under his belt, Tom has a passion for building great careers for candidates and excellent teams for clients. Known for going the extra mile, you’ll find Tom a dream to work with.

Tom can be found outside of work brushing up on his surfing skills, camping in the great outdoors, and sampling the local vineyards.

Lauren Warner

Recruitment Consultant

A true digital juggernaut, Lauren brings an extensive client-side background to the Campfire team. With over six years of digital marketing and digital content experience, she has a thorough understanding of the local advertising market, and holds a Bachelor of Commerce in Marketing & Management.

Lauren has a superb network of candidates all around NZ, and is constantly on the lookout for the very best digital talent for our roles. Having such great experience in the industry means that Lauren can speak with candidates very authentically, and she is able to place candidates with a veteran’s eye.

In her downtime, you’ll find Lauren involved in all sorts of creative endeavours, whether it be photographing Auckland’s beautiful scenery or studying up on the latest fashion trends.


Recruitment consultant

Born in England, Ieuan started his recruitment journey in 2016 after receiving a Bachelors in Marketing, Advertising, and Communications from the University of Gloucestershire.

Ieuan then headed down under in 2018 and joined ReachLocal as an internal recruiter initially, and then moved into digital campaign management. The allure of recruitment was still strong though, so Ieuan is now at Campfire to showcase his awesome digital industry knowledge and source fantastic talent.

In his downtime, you’ll find Ieuan scoping out festivals and watching the latest football games.

P.S. The name is Welsh, so say “Yi-yan” (Rhyme “Yi” with “High”!)

Thomas wOODLEY

Recruitment consultant

Originally from Leeds, Thomas brings an awesome breadth of experience from across the globe. Kicking off his recruitment career in 2015, Thomas recruited in the social work industry and then headed down to Australia for sales work once the travel bug bit.

New Zealand proved to be the ultimate winner though, and Thomas rapidly grew his recruitment expertise at Hays. Campfire caught Thomas’ eye as a great chance to learn about the digital advertising industry, and we’re delighted to have his seasoned sales knowledge with us.

Outside the office, you’ll find Thomas putting his way across the best of Auckland’s golfing greens.

Nina Bo

Recruitment Administrator

Born in the Philippines, Nina’s love of communication started during her university studies, and she’s been in the recruitment field since 2015. Whether it’s making sure candidates are ready for interviews or prepping materials behind the scenes, Nina has got all of our administration down pat with a smile. Now a critical part of the Campfire team, Nina helps our services run smoothly and efficiently.


In her spare time, you’ll find Nina volunteering with local charities, especially those supporting students in remote communities, and relaxing with some Netflix

Philippa Gates

Marketing & Administration

Originally from Nelson, Philippa looks after the marketing, administration, & office management functions of Campfire. She also carries out our market research, ensuring that we are abreast of what’s happening in the digital ecosystem both at home and abroad.

Philippa joined Campfire from the publisher side, where she got a firm grounding in the media business. She holds a bachelor’s degree from the University of Auckland and has a passion for Japanese language and culture, gaming, historical novels, & extolling the virtues of the South Island