With over a decade of experience across e-commerce, travel, and not-for-profit industries in both the UK and New Zealand, this Website Optimisation Manager brings a rare blend of creative thinking and commercial focus.

They thrive on turning insights into action and have a proven track record of driving significant results through large-scale digital campaigns, innovative CX projects, and continuous site improvements.

In their current role, they lead end-to-end campaign execution for a major online store, working closely with suppliers, external agencies, and internal stakeholders. From coordinating Black Friday and flash sale promotions to briefing web developers and improving UX, they manage every part of the optimisation process. They also monitor daily performance, identify opportunities, and roll out impactful changes that directly boost conversions.

Their background includes hands-on experience with Google Ads, Meta campaigns, SEO, and UX optimisation. They’re highly proficient in tools like GA4, Klaviyo, Shopify, Screaming Frog, Mailchimp, and Adobe Creative Suite. Insightful, results-driven, and technically sharp, they’re ready to bring their energy and expertise to a new challenge outside of the corporate world.