As a Senior Digital Marketing Specialist, they bring over 6 years of solid experience working across both agency and in-house environments.

With a proven track record in digital strategy and execution, they excel in managing Google Ads, Meta Ads, TikTok Ads, SEO, email marketing, and data analytics. They’ve successfully driven campaigns that deliver measurable results and have a strong ability to optimize strategies for growth.

In their current role, they lead digital marketing efforts for a major global brand, managing large budgets and a diverse range of channels. They specialise in multi-channel campaigns focused on driving brand visibility, engagement, and lead generation, while also utilising advanced tools like Google Analytics and SEMrush to track and improve campaign performance.

Previously, they honed their skills at a full-service agency, overseeing over 50 client accounts and executing tailored digital strategies. Their versatile experience spans industries such as fitness, healthcare, and e-commerce, giving them the adaptability and leadership skills to handle complex projects and campaigns, making them an asset to any organisation. Based in the Waikato but open to travel, they’re eager to bring their expertise to new opportunities.