With over 20 years of experience, this Marketing Strategist blends senior leadership expertise with hands-on technical skill to drive growth across retail and e-commerce.

They’ve worked with both local and international brands, developing sharp go-to-market strategies, streamlining processes, and delivering measurable results across digital channels. In their current role, they lead a small consultancy, supporting apparel and lifestyle brands with end-to-end marketing, from auditing existing strategies to implementing automation and CRO solutions. They’re hands-on with Google Ads, Meta, Shopify, WiX, WordPress, Kartra, ConvertFlow, Mailchimp, HubSpot, and Klaviyo, integrating CRM and funnel strategies that generate real ROI.

Previously, they held senior roles across agency, retail, and corporate environments, including a Group Business Director role where they managed media, content, and SEO for major publishing platforms. Whether leading strategic direction or building automated systems from scratch, they bring a rare mix of visionary thinking and technical know-how to every project.