As a seasoned Social Media Lead, this candidate brings 9 years of experience, with a focus on both strategy and content creation.

They currently lead social media at a major New Zealand educational institute, where they’ve revamped the social media strategy and crafted event-specific plans, including a highly successful campaign for open day registrations. Their expertise lies in organic social media, driving engagement and growth across multiple platforms.

In their current role, they manage a small team and work closely with the marketing department to create content that resonates with Gen Z. They also collaborate with various faculties, providing coaching and upskilling, while leading both paid and organic campaigns.

With prior experience in PR and communications agencies, they’ve led digital strategies and advised clients on social media initiatives, helping to grow their presence. This candidate thrives in environments where they can shape social media strategies and drive measurable results.