As a Senior Digital Media Contractor, they bring over 7 years of expertise in programmatic, paid social, paid search, and SEO.

With a strong agency background, they’ve successfully driven results across display, video, audio, CTV, and DOOH, constantly refining campaigns to optimise ROI. They are well-versed in utilising cutting-edge tools like DV360, The Trade Desk, and Amazon DSP to deliver strategic digital solutions.

In their current freelance role, they consult for various international clients, managing complex campaigns and delivering data-driven strategies. They’ve worked with leading global brands, refining performance and guiding teams to success.

Previously, they led teams at a major agency, managing programmatic and paid social campaigns while optimising processes and training junior team members. With an analytical mindset and passion for digital innovation, they are driven to continuously improve and deliver exceptional results for every project.