With over 8 years of experience, this Brand Manager has a proven track record of driving customer loyalty and growth across global markets, particularly within the beauty and travel sectors.

They excel at optimising loyalty programs and customer retention strategies using tools like Klaviyo, LoyaltyLion, and Attentive to deliver impactful, customer-centric results.

Currently a Brand Manager at a leading beauty brand, they oversee retention efforts across four global markets, combining personalisation, gamification, and customer segmentation to enhance engagement. They also manage key relationships with agencies to execute the brand’s retention roadmap.

Previously working with major travel brands, they bring strong experience in digital marketing and experimentation. Their ability to blend creativity with data-driven strategies has led to significant improvements in customer conversion and brand loyalty.