As a Digital Marketing Specialist, this candidate brings over 4 years of experience in driving e-commerce growth through targeted paid campaigns on Google Ads and Meta.

They’ve successfully scaled budgets by 3X, achieving 3X sales growth and a 30% improvement in ROAS. Their expertise lies in both top and bottom-of-funnel strategies, using data insights to refine campaigns for optimal performance.

Currently, they manage a significant budget across Meta and Google Ads, overseeing 45+ campaigns that drive impressive results. They also optimise website performance, integrating tools like Shopify and WooCommerce to boost conversions and enhance the customer experience.

With a strong foundation in SEO, paid media, and performance analytics, this candidate excels at collaborating with creative teams to craft compelling content. Their data-driven approach has consistently delivered impactful results, such as a 15% increase in conversion rates and a 60% boost in CTR, making them a strong asset for any team focused on driving digital growth.