This candidate is a highly capable Digital Performance Specialist with a proven track record in managing performance-driven campaigns across Google and Meta platforms.

They are adept at implementing and optimising paid social campaigns using tools like Meta Ads Manager, LinkedIn, and TikTok, driving exceptional performance and ROI. With a keen focus on data and analytics, they create econometric models that inform digital spend decisions and provide valuable insights to senior leadership.

In previous roles, they successfully managed multi-channel campaigns, working closely with creative and media agencies to ensure seamless execution. They also oversaw a $4.7 million marketing budget, demonstrating their ability to manage significant financial resources effectively.

With strong skills in agency management, stakeholder relationships, and performance optimisation, this candidate is skilled at driving results through strategic planning and collaboration. Their ability to enhance digital outcomes and manage complex campaigns makes them a valuable asset to any marketing team.