This Senior Marketing Executive brings extensive experience in eCommerce, website optimisation, and email automation, with a strong focus on the health and wellness sector.

With a proven track record in driving user acquisition and retention, they have successfully launched and optimised digital platforms, including apps and eCommerce sites, using CRM tools like Mailchimp and Klaviyo.

Currently in a Senior Marketing Executive role at a leading health and wellness retailer, they have worked on pre-launch strategies, email campaigns, and audience segmentation, contributing to significant app engagement and conversion rates. Their hands-on approach to CRM strategy, data analysis, and A/B testing has been instrumental in shaping growth strategies.

With a strong background in both agency and in-house roles, they have managed diverse digital channels, including paid media, social media, and website content creation. Their expertise spans from creative email marketing to event-driven campaigns, all while maintaining a high standard of creative and strategic execution.