A highly experienced media agency leader with over 19 years of expertise across APAC markets, this professional excels in strategic media planning, digital transformation, and business development. While specialising in digital strategy and innovation, they are equally adept at managing clients across all channels, including traditional media.
They bring a holistic approach to client management, successfully overseeing entire portfolios, whether digital-heavy or multi-channel. Their ability to integrate traditional and digital strategies ensures cohesive, high-impact campaigns that deliver measurable results.
With experience at major APAC networked media agencies, they have scaled operations, secured high-profile accounts, and delivered award-winning campaigns across diverse sectors. Their leadership has been instrumental in achieving industry recognition and driving growth.
This professional is passionate about future-proofing brands, managing multidisciplinary teams, and leveraging emerging technologies like generative AI to create value. Their certifications in Bluekai, Google BlackBelt, and Generative AI for Business Leaders highlight their commitment to staying ahead of industry trends.
Currently seeking senior roles in New Zealand, such as Senior Digital Director or Group Account Director, they bring a forward-thinking, results-driven approach to media agency leadership. They are working with Campfire to secure a new role, have a 3-month notice period, and require visa sponsorship.