This commercially driven marketing and brand leader offers nearly 20 years of B2B and B2C success across fast-paced, customer-centric industries including insurance, telco, financial services, and tech.
Working exclusively on the client side, theyโve built and led high-performing marketing teams, delivered standout digital transformation projects, and driven measurable growth in competitive markets.
Key achievements include 16% year-on-year revenue growth through data-led go-to-market strategies, a 53% reduction in acquisition costs via digital optimisation, and the successful repositioning of established brands to reach new audiences. Theyโve led full-funnel campaigns, launched new products and propositions, integrated acquisitions, and brokered high-impact sponsorships and ambassador partnerships to boost brand equity and engagement.
Known for their ability to scale CRM, automation, and performance media, they pair creative thinking with sharp commercial instincts. With deep experience leading strategic planning, customer acquisition, and transformation initiatives, they influence effectively at executive level and thrive in change-oriented roles.
This is a digitally fluent, results-focused leader ready to bring commercial impact, team leadership, and strategic marketing firepower to your organisation.