With a passion for audience engagement and a love for data-driven marketing, this Waikato-based Digital Marketing Specialist is a standout talent in the automation space.

They’ve led the charge on CRM, lifecycle journeys, and digital strategy for one of NZ’s top tourism destinations, growing databases, increasing engagement, and driving performance across B2B and B2C campaigns.

In their current role, they’ve taken full ownership of HubSpot, building automation journeys, creating interactive email content, and delivering insights through A/B testing and performance reporting. They’ve also driven campaign success across Meta Ads, email, and content channels, with a sharp eye for segmentation and user behaviour.

With four years of experience and a Bachelor of Communications, their background includes national fundraising campaigns, social media growth, and content strategy across digital and print. They’re confident with tools like HubSpot, SEMrush, Canva, and Microsoft Dynamics, and they’re ready to bring their marketing automation expertise to a new challenge.