With decades of experience and a deep specialisation in enterprise finance and SaaS brands, this Senior Marketing Manager brings a razor-sharp strategic lens to complex products and services.

From regulated industries to intricate buyer journeys, they excel in turning complexity into clear, repeatable marketing systems that drive awareness, engagement, and conversions. In their current freelance role, they support a wide range of clients with high-impact deliverables, positioning and messaging, website wireframing, SEO content, email funnels, and more. They’re hands-on with tools like HubSpot, Ahrefs, Shopify, Squarespace, and Figma, and trained in direct-response copywriting and Jobs-to-be-Done frameworks.

With a background in journalism, PR, and agency-side marketing, they’ve worked across award-winning campaigns for banks, insurers, SaaS providers, and digital platforms. Whether ghostwriting for execs or leading full-site SEO overhauls, they bring insight, clarity, and commercial focus to every project. A strong choice for brands looking to grow with confidence.