With strong agency and brand-side experience, this CRM Manager is a hands-on expert in lifecycle marketing and data-driven strategy.

They’re a Braze-certified specialist with deep knowledge of Klaviyo, and they’ve led high-impact eDM, SMS, and push campaigns that drive revenue and retention. In their current role, they lead end-to-end CRM campaign execution, from audience segmentation to journey building, for one of Australia’s largest hospital fundraising initiatives. Working across Braze, they collaborate with data teams to identify high-value audiences and execute targeted automations that maximise supporter engagement and lifetime value.

Previously, they held a hybrid role at a CRM agency, managing clients like major retailers and travel brands. There, they worked closely with developers and analysts to build personalised customer journeys, uncover insights, and deliver strategic recommendations. With years of hands-on experience, this candidate is ready to bring their technical expertise and strategic thinking back home to New Zealand.