As a Global Marketing Manager, this candidate brings a wealth of expertise in both agency and brand environments, with a strong focus on FMCG.
They have a proven track record of leading teams and managing large budgets, consistently delivering impactful results. Their hands-on approach in CRM strategy, data management, and marketing automation has transformed customer engagement processes across global markets.
Currently, they lead marketing efforts at a prominent New Zealand-based organisation, overseeing global campaigns and driving data-driven decisions. Their leadership has resulted in major improvements in CRM systems, data hygiene, and automated workflows, allowing for more efficient and effective marketing strategies.
With extensive experience in managing cross-functional teams and building lasting relationships with agencies, this candidate excels in digital tools such as Salesforce, Google Analytics, SEM Rush, and Meta Ads Manager. Their deep FMCG industry knowledge, combined with expertise in paid media, SEO, and e-commerce optimisation, makes them a standout marketing leader.