This accomplished Marketing Director brings over 15 years of experience leading growth and strategy across travel, finance, B2B, and B2C sectors.
With a proven track record helping global businesses expand, especially into the US market, they combine full-funnel expertise with a sharp commercial mindset and a deep understanding of modern digital channels, including UGC-driven content to fuel awareness.
In their current role, they lead a team of specialists while driving brand launches, digital transformation, and customer-first marketing strategies. They’ve increased ROAS by over 40%, launched loyalty programs, and played a key role in securing multimillion-dollar investment through data-led strategy and execution.
Their background spans both agency and brand-side roles, including leading multi-million dollar campaigns across paid media, programmatic, social, and content. Hands-on with tools like Google Ads, HubSpot, and advanced martech, theyโre a confident and collaborative leader who thrives on delivering measurable results through strategic insight, innovation, and team leadership.