With over a decade of experience in digital marketing, this Performance Marketing Lead brings an exceptional track record of driving commercial outcomes across a wide range of industries.
They’re a data-driven specialist with a sharp analytical mind and a hands-on approach across Google, Meta, Display, and native platforms like Taboola. In their current role, they manage all performance campaigns for a leading property platform, reporting directly to the GM. With no agency support, they handle everything in-house, strategising, launching, optimising, and reporting on campaigns with a monthly media spend of $200K, all focused on lead generation for real estate clients.
Their background spans in-house roles, agencies, and fast-paced online marketplaces. They’ve worked with tools like Google Ads, Meta Business Manager, Klaviyo, and Google Analytics, delivering performance-first strategies in both B2C and B2B spaces.