This performance marketing leader brings a wealth of experience from both agency and brand environments. With a background in SEM, social, and programmatic channels, they’ve consistently delivered results across paid search, social media, and e-commerce.
They’ve managed budgets of up to $150K/month while leading global campaigns across NZ, Australia, and the UK. Currently heading performance marketing at a leading global brand, they oversee strategy, implementation, and optimisation of paid campaigns. They’ve built and managed teams, leveraging tools such as Google Ads, DV360, and Meta Ads Manager to drive customer acquisition and revenue growth.
Previously, they spearheaded the introduction of programmatic advertising in an agency setting, landing high-profile clients and successfully integrating new technologies. Their hands-on approach and deep expertise across multiple digital tools make them an invaluable asset to any team.