With over 12 years of experience in digital and e-commerce, this candidate is a results-driven leader specialising in customer journey optimisation, conversion rate optimisation (CRO), and data-driven marketing.

Their expertise spans grocery, consumer electronics, and omnichannel retail, where they’ve led category growth, digital merchandising, and loyalty-driven customer engagement. Passionate about innovation and problem-solving, they thrive in fast-paced environments that demand strategic thinking and cross-functional collaboration.

In their current role, they oversee digital strategy for major retail categories, leveraging tools like Salesforce Marketing Cloud, Google Marketing Platform, and Dynamic Yield to create highly personalised marketing automation and re-engagement strategies. They’ve spearheaded initiatives such as the Onecard Boost Programme, using AI-driven offers to improve retention and increase online penetration, resulting in multi-million-dollar revenue growth. Their work in UX and CRO has directly enhanced the digital customer experience, driving significant improvements in online sales performance.

Their background includes leadership roles in some of New Zealand’s biggest retail brands, where they’ve managed omnichannel strategies, led high-impact digital campaigns, and optimised paid media performance across search, social, and display. With a deep understanding of e-commerce growth levers and a track record of delivering results, they’re ready to bring their expertise to a new industry, particularly one where their skills in customer journey optimisation and digital transformation can make a real impact.