This candidate is an excellent, multi-faceted digital marketer with an in-depth understanding of the intricacies of digital marketing for NGOs. They have worked by agency and brand-side in NZ and the UK. Currently, they work for a large New Zealand non-governmental organisation as the Digital Marketing Lead. They own the marketing strategy across web, mobile, social media, e-commerce, email, marketing automation, display, and SEM. This has given them experience with managing channels that deliver more than $20 million of transactions per year. Stakeholder management is also an integral part of the role and they maintain relationships with media and external marketing agencies. Prior to this, they have worked for an educational institution, a fintech company, and agencies. Their skills also extend to digital remarketing, A/B testing, CMS management, CRO, analytics, and growth marketing. Their digital toolkit includes Optimizely, Google Marketing Platform (Ads, Analytics, Tag Manager, and Data Studio), Facebook Business Manager, Facebook Ads Manager, Brandwatch, Hotjar, LinkedIn Ads Manager, Salesforce Pardot, Salesforce Marketing Cloud, and EpiServer. They have a four-week notice period and salary expectations of $110,000 ~ $120,000 per annum.