This senior digital media professional offers over 8 years of expertise in ad operations, programmatic advertising, client strategy, and eCommerce marketing, with a proven track record of driving business growth and leading high-performing teams.

Currently in a senior leadership role at a digital media business, this professional manages ad operations specialists and sales staff across New Zealand, Australia, and remote markets. The role spans financial management, operations, client strategy, and market expansion, with a focus on building client relationships and delivering data-driven marketing solutions.

Previous experience includes a programmatic and performance role at a respected media agency, leading digital strategy and campaign execution for large enterprise clients across finance, telecommunications, retail, and property sectors. This involved managing campaigns end-to-end, from planning to optimisation, while also driving platform integration and mentoring teams.

Earlier agency experience provided hands-on exposure to campaign execution, ad trafficking, and optimisation across major DSP platforms, developing deep technical knowledge in programmatic buying, data analysis, and campaign performance. This professional also has significant eCommerce marketing experience, running performance campaigns on Meta and Criteo to drive revenue growth.

Proficient across platforms such as Google DV360, Magnite, Xandr, Meta Ads Manager, and Criteo, alongside tools like Google Analytics, Adobe Analytics, Tag Manager, and Data Studio. Coding knowledge includes HTML, JavaScript, Python, and SQL.

Recognised as driven and results-focused, with the ability to blend technical expertise and client strategy—making this professional a strong asset in programmatic and performance leadership.