This experienced and data-driven candidate has optimised digital channels for different brands. They specialise in performance marketing, covering channels like PPC, SEO, SEM, and social media. Currently, they work at a finance technology company as a Performance Marketer. They have a data-driven approach to performance marketing and are responsible for creating and driving the overall digital marketing strategy for the company. Prior to this role, they managed the end-to-end management of organic and paid campaigns and A/B testing of creative, audience, and campaign structure. They have also worked as a Digital Marketing Manager at an NGO. They increased brand awareness, created and improved advertising campaigns, and led web development strategy. Their digital toolkit includes the Google Suite (AdWords, Display, Analytics, Google Analytics (GA4), Data Studio), SEMrush, Ahrefs, Facebook Business Manager, Facebook Ads Manager, Mailchimp, Intercom, Canva, JavaScript, Dreamweaver, HTML, CSS, Squarespace, and Webflow. This candidate is now working with Campfire to find a new role and is available at four weeks’ notice. They are looking for a salary level of $100,000 ~ $120,000.