With over fifteen years of advertising experience in agency environments, this Performance Director is a powerhouse in digital media & marketing.
Currently leading a team at a top media agency, they specialise in developing and executing large-scale performance campaigns across programmatic media channels, as well as paid search, and paid social media. They create the performance strategy for large-budget clients, then deploy campaigns both personally and through their team. This candidate is very strong on campaign execution, and even through they are a senior level individual, they pride themselves on being in the tools every day.
They excel in performance strategy development, campaign execution, audience segmentation, and budget allocation. This senior candidate seamlessly integrates technical implementation with strategic planning, ensures precise campaign measurement, and supports analytics teams. Their hands-on approach and collaboration with Digital Directors make them invaluable in driving successful, data-driven campaigns and the client onboarding process.
They have strong, hands-on skills in DV360, CM360, The Trade Desk, Meta Ads Manager, LinkedIn Ads Manager. TikTok Ads Manager, Snapchat Ads Manager, GA4 and GTM.
This amazing candidate is now working with Campfire to find a new role.