This Head of Digital Marketing brings over a decade of expertise, specialising in driving growth for large enterprise brands across diverse sectors such as consumer goods, entertainment, and transportation. Their strategic approach focuses on integrating marketing technology to deliver personalized, impactful campaigns.
Currently leading the digital marketing efforts for one of New Zealand’s largest e-commerce platforms, they have successfully implemented audience segmentation, marketing automation, and personalisation strategies to achieve significant revenue growth. Their leadership has fostered a high-performance team, ensuring continuous innovation and optimisation of digital channels.
With a proven track record of leading cross-functional teams and managing complex projects, they excel at integrating marketing technology like GA4 360 and Salesforce Marketing Cloud to enhance customer engagement. Their ability to execute strategies that deliver both commercial outcomes and exceptional team performance sets them apart as a highly sought-after leader in the digital marketing space.