With over 13 years of experience, this candidate brings deep expertise in digital analytics, conversion tracking, and campaign performance across agency and brand-side environments.

Known as the go-to expert for digital and tagging requests, they are a trusted bridge between marketing teams and developers, translating technical requirements with clarity and ease.

In their current role, they work across major accounts, leading GA4 implementations, data layer integrations, and A/B testing via Google Optimize. They’re hands-on with GTM, Tealium, and Data Studio, and are frequently called on to troubleshoot tracking issues and create clear, actionable dashboards.

Their background includes roles at top agencies and leading retail brands, where they led forums to align stakeholders, improve ROI, and enhance CRO strategies. With strong communication skills and deep platform knowledge (Google Analytics, AdWords, HotJar, Optimizely, HTML/CSS), this is a high-impact Digital Analyst who adds real strategic value.