A seasoned professional with nearly two decades of experience across digital media, marketing strategy, programmatic advertising, and leadership.
They bring a proven track record in connecting brands with audiences through authentic and effective communication strategies. This individual has led sales teams in complex corporate environments, managed startups, worked at agencies, media owners and tech companies, demonstrating versatility and entrepreneurial drive.
Key competencies include digital media strategy, team and P&L leadership, media sales, account management, ad operations leadership, programmatic technologies, and video content strategy. Their expertise extends to audience segmentation, data-driven targeting, and optimisation, as well as social media content marketing and yield management. They have held influential roles on industry boards, contributing to governance and innovation.
With experience in launching services for major markets, driving performance for global clients, and optimising digital campaigns, they thrive in roles requiring strategic leadership. This candidate is positioned to deliver strategic insights, foster innovation, and lead impactful digital initiatives.