With a solid background in marketing automation, paid media, and customer insights, this candidate brings both strategic thinking and technical know-how to the table.

They’ve worked across a range of digital tools and platforms, with hands-on experience in SQL, UNICA, Braze, Google Ads, Meta Ads Manager, Looker Studio, and more.

In their current role as a Marketing Automation Specialist, they’ve been responsible for end-to-end SMS and email campaign execution, extracting data using SQL, building customer segments, and managing deployment through complex systems. They’ve also played a key role in training new staff, streamlining processes, and supporting campaign optimisation with in-depth testing and analysis.

Previously, they worked in a fast-paced media environment managing paid campaigns across Google, Facebook, Instagram, TikTok, and LinkedIn for top-tier clients. They thrive in collaborative settings, are highly organised, and bring a proactive attitude to continuous improvement. With strong analytical skills and experience across both brand and tech platforms, they’re ready to hit the ground running in their next role.