With 8+ years of experience working for agencies and tech platforms, this stand-out candidate has excellent skills across Marketo, HubSpot, Braze, Salesforce, and coding languages. Currently, they work for a technology platform as a Senior Marketing Automation Specialist. Here, they have developed a strategic customer journey model and framework, creating segment-based communication strategies for all products for launches, updates, and promotions. Day-to-day, they oversee the execution of campaign activity based on ROI analysis, manage and monitor the CRM data environment and systems, and shape meaningful and engaging communication that appeals to targeted audiences. Prior to this role, they held a similar position at a marketing agency. They set up campaigns, emails, and landing pages, provided reports for clients, published website content, liaised with clients, and championed data quality from the input stage in order for marketing to effectively and efficiently communicate to customers and consumers. Earlier in their career, they were a Digital Content Specialist for an international brand. They were responsible for website maintenance (internal, external, and e-commerce), product and event photography, social media management, web analytics, SEO implementation, and EDMs. Their digital toolkit includes Marketo, HubSpot, Braze, HTML, CSS, JavaScript, jQuery, Apache Velocity, Adobe Photoshop, Salesforce, Mailchimp, Klaviyo, Emarsys, and Microsoft Dynamics 365. They have a 4-week notice period so please contact Campfire to discuss this candidate further or organise a meeting.