With over a decade of experience in marketing, data, and automation, this candidate brings a rare blend of strategic thinking and hands-on technical expertise.
Theyโre passionate about enhancing the customer journey and thrive on delivering data-driven campaigns that support wider business goals. In their current role, they manage customer segmentation, campaign builds, and retention journeys in an agile, enterprise environment. They work across email, direct mail, and app channels using Unica, and play a key role in campaign strategy and execution.
Their background spans major telco and retail brands, where theyโve built and automated journeys from scratch using Salesforce Marketing Cloud, SQL, HTML, and AMPScript. With a proven track record in leading teams, managing stakeholders, and delivering lifecycle campaigns, theyโre now looking to bring their skills back into a Salesforce environment. A highly capable and driven Marketing Automation Manager.