Reporting to the Head of Marketing, as the Digital Marketing Specialist you will be responsible for developing and deploying digital performance strategy that effectively engages and converts potential donors. This will include multi-channel digital campaign implementation and website optimisation.
For digital campaigns, you will manage search, social, video, and display channels and ensure they succeed in driving website conversions. This will include collaborating with agency partners, so you will dig deep into campaign progress and keep in close contact with the agency to achieve campaign goals. To succeed in this area, you should be as confident in running campaigns hands-on as you are driving supplier relationships.
On the website end, you will lead an ongoing CRO programme by refining user journeys through great UX improvements and thorough A/B testing. This will see you create the web content plan and manage its implementation, undertake extensive keyword research to bolster the website SEO, and collaborate with content specialists on new content initiatives.
This role will evolve as this organisation refines its digital marketing approach, so there’s an excellent opportunity to work across many digital mediums and influence strategy.