This role has now been filled, but get in touch at [email protected] and we’ll let you know next time there’s a similar role!


This large, global organisation is looking to set the agenda for how not-for-profit organisations can use digital marketing as a fundraising tool. Their incredible support programmes change the lives of millions of people worldwide, and they care just as much about their staff as they do about the people they support. They have a close-knit culture, an excellent track record in growing careers, and a high level of kudos for their work. They also offer flexible working arrangements, with many staff working remotely for two days of the week.


They’ve experienced a considerable rise in demand for their services post-COVID. Therefore, they’re building a large, world-class digital marketing team to support fundraising and to make sure they have the revenue to deliver vital support programmes across NZ.


Reporting to the Head of Marketing, as the Digital Marketing Specialist you will be responsible for developing and deploying digital performance strategy that effectively engages and converts potential donors. This will include multi-channel digital campaign implementation and website optimisation.


For digital campaigns, you will manage search, social, video, and display channels and ensure they succeed in driving website conversions. This will include collaborating with agency partners, so you will dig deep into campaign progress and keep in close contact with the agency to achieve campaign goals. To succeed in this area, you should be as confident in running campaigns hands-on as you are driving supplier relationships.


On the website end, you will lead an ongoing CRO programme by refining user journeys through great UX improvements and thorough A/B testing. This will see you create the web content plan and manage its implementation, undertake extensive keyword research to bolster the website SEO, and collaborate with content specialists on new content initiatives.


This role will evolve as this organisation refines its digital marketing approach, so there’s an excellent opportunity to work across many digital mediums and influence strategy.

about you

A background in digital marketing campaign implementation and optimisation is vital, with a strong knowledge of the entire digital ecosystem. This role is highly performance-focused, so experience in creating strategy around customer conversion and drumming up new ideas is essential. You will also be helping take lead of the many new and exciting projects on the way, so this type of experience would be highly desirable.


This role offers plenty of variety, so it could be an excellent fit if you’re a marketer from the client-side well versed in wearing multiple hats, or you’re from the agency side and ready to grow your strategic remit.


  • Proven experience in digital performance campaign strategy and optimisation
  • Thorough knowledge of digital marketing channels and their best use
  • Knowledge of SEO and CRO best practices
  • Strong analytical ability that can offer proactive insights
  • Capability with industry tools like Google AdWords and Facebook Blueprint
  • Effective time and work project management ability
  • Passion for the not-for-profit space
  • Agile approach to work

Apply now

This role has now been filled, but get in touch at [email protected] and we’ll let you know next time there’s a similar role!


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Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.

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The Campfire Team
The Campfire Team
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