In this newly created role, as Digital Marketing Specialist you’ll be responsible for the campaign planning and analysis of all of this organisation’s digital outreach. This organisation is focused on how to create strong online donor streams, so your work will be all about driving acquisition and retention through various digital channels.
Day to day, this will include several different areas. Firstly, you will be the key relationship manager with this organisation’s incumbent agency. While this role doesn’t require much hands-on campaign implementation, you’ll be able to analyse campaign progress reports and proactively drive the agency relationship to ensure targets are met. This means you’ll recognise when campaigns need a change in strategy or extra work in order to meet KPIs.
Internally, you’ll be a key advocate for new digital strategy and drumming up new donor acquisition ideas. This organisation already has a strong database in place, so you’ll have plenty of data to work with in order to help your strategy thrive.
You’ll also use your strong eye for analysis to dig into campaigns for insights and present key achievements to the wider marketing team.
This role has plenty of scope to grow internally, and the team are keen to welcome someone who has plenty of ambition and wants to become the key digital leader in this organisation.