Direct compelling campaign strategy to help this organisation attract and retain donors.


This large, global organisation is looking to set the agenda for how not-for-profit organisations can use digital marketing as a fundraising tool. Their incredible support programmes change the lives of millions of people worldwide, and they care just as much about their staff as they do about the people they support. They have a close-knit culture, an excellent track record in growing careers, and a high level of kudos for their work. They also offer flexible working arrangements, with many staff working remotely for two days of the week.


They’ve experienced a considerable rise in demand for their services post-COVID. Therefore, they’re building a large, world-class digital marketing team to support fundraising and to make sure they have the revenue to deliver vital support programmes across NZ.


This is a senior team leadership role that reports to the Head of Marketing, in which you’ll carry out compelling digital campaign strategy to ensure this organisation has rock-solid donor pathways.


You’ll manage a team of 4 specialists responsible for assisting and executing inbound campaigns across all digital channels to drive interest across B2B & B2C donors. You’ll be highly analytical and utilise the gathered data to support re-targeting marketing automation campaigns with email channels.


You’ll also use your analytics knowledge to study the customer database to create improvements & market segments, monitor campaign results, and direct optimisation for the wider team to carry out.


This is an excellent opportunity to showcase your in-depth knowledge of digital channels, roll out effective campaign strategy, and lead a team to success.

about you

This role requires thorough knowledge of performance campaign strategy and loyalty marketing techniques, so proven experience in these areas is key. You’ll also be confident in evaluating digital channels and campaigns for their strengths (e.g., when SEO is needed, which social media platforms to utilise, etc.). This role requires a good level of analytical ability, so you’ll be ready to dive into platforms like Google Analytics to determine where the team is succeeding and where they can improve. What will tie this all together will be your confident and proactive leadership style and your passion for digital success.


  • Strong experience in performance campaign strategy and channels
  • Thorough understanding of loyalty marketing techniques and platforms
  • Knowledge of digital marketing channels and their key strengths
  • Good eye for analytics and optimisation
  • Warm and proactive team leadership ability

Apply now

Click APPLY or contact the Campfire office for a confidential discussion.


Phone: +64 (0) 9 320 5752

Job ID: 30187CF


Job’s not quite the right fit? Send us your CV ([email protected]) and we’ll keep you updated with the freshest jobs in digital marketing, e-commerce and digital media.


You can also follow us on Facebook & LinkedIn to see our latest jobs.


Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.

share this job

speak to us

The Campfire Team
The Campfire Team
Contact Details:

Office: +64 (0) 9 320 5752


Mobile: + 64 (0) 22 122 3432


Mobile: + 64 (0) 22 419 6873


Mobile: + 64 (0) 22 377 3612


Mobile: + 64 (0) 22 524 7103


Mobile: + 64 (0) 22 122 3360


Mobile: + 64 (0) 22 464 1726