This role has now been filled, but get in touch at [email protected] and we’ll let you know next time there’s a similar role!


This well-known, full-service agency is constantly winning Beacons and Axis awards. Their incredible work and strong, collaborative culture means that they attract and work with some of the bravest, most innovative brands in the country.   

  • Over a hundred passionate staff, many of whom have been there for years. 
  • Extremely impressive senior leadership team. 
  • Excellent remuneration benefits such as wellbeing payments, flexible working, volunteer days, discounted gym membership and health and life insurance, even have your birthday off with an extra day off at Christmas time.  
  • Central and sunny Auckland offices. 


This is your opportunity to lead on Strategy within a new department of this agency. You’ll partner with multiple teams within the wider agencies and bring together the thinking on creative and media strategy - all through a framework of the customer journey, how the brand can use first party data and CRM, and top-level user experience.   

This is a bold new direction for the agency, and you will lead clients on a brand-new journey of one-to-one, personalised communications where understanding the customer journey is key.  

  • Develop and present strategic marketing recommendations to clients - blurring the line between brand experiences & data, creative & media. 
  • Build user experiences that are underpinned by first-party data, CRM strategies and customer journey mapping. 
  • Create one-to-one, personalized communication frameworks for clients and ensure that all agencies play into this strategy, no matter if the output is ‘media’ or ‘creative’.  
  • Liaise closely with internal and external teams to resolve client issues, providing data and technology solutions and recommendations. 
  • Gather insights and analysis to map customer experiences and identify improvements. 

about you

For this role, we’re looking for a digital strategist who can see beyond the traditional frameworks of ‘creative’ and ‘media’ outputs. Rather, the customer journey will be at the heart of your strategy – and you’ll be able to bring all agency stakeholders along for the ride. This means you’ll have a deep understanding of strategic planning principles, and an in-depth understanding of how customer data and CRM is the driver.   

  • Experience leading brand strategy for $multi-million enterprise clients.   
  • Strong understanding of agency environments.  
  • Sound background in customer journey mapping. 
  • Proven skills in using data to tell compelling stories.  
  • Knowledge of Salesforce, Adobe Suite, Marketo and Marketing Cloud. 

Apply now

This role has now been filled - but get in touch at [email protected] and we’ll let you know next time there’s a similar opportunity!

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Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.


Job ID: 475191CF

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