As the E-Commerce & Digital Marketing Manager, your key focus is to drive the website’s market position and sales. You’ll do this by achieving targets for online traffic, conversion rates, customer retention and organic growth.
Firstly, you will own the agency relationships for this brand. You’ll work alongside partner agencies to determine the strategy for all acquisition channels such as social media, search, programmatic display, etc. You’ll sign off the creative assets and ensure that the campaigns are reaching their KPIs, proactively looking for optimisation opportunities, and regularly relaying results to the leadership team. This brand is expanding its presence in international markets like the U.S. and Australia, so you will need to have an eye for global markets.
Secondly, you will ensure that the e-commerce website generates high sales conversions through effective optimisation. This will see you run audits of UX/UI for improvements, plan and roll out new product promotions, use monitoring tools to understand the customer journey, improve search engine performance, and deploy fresh content. You’ll also set up and run all the email marketing campaigns.
Thirdly, you’ll use your high level of analytical nous to develop analytics and establish routine reporting drill deeply into the data, and regularly present reports internally.
You will oversee and lead one Digital Executive in the first instance; however, this role has the potential to grow massively in seniority over time as the company anticipates further growth.