You will be the 2IC to the Head of Digital, so this is a highly responsible role. Your focus is to develop and implement a solid e-commerce strategy to drive the brand’s online growth.
The job starts with overseeing the launch of a refreshed e-commerce site. Once the site is done, you’ll continually tweak and improve the UX, collaborating with the internal web development team to ensure on-going developments are optimised for conversion. You’ll set up user funnels for engagement, acquisition, conversion & retention, then drill into the data to plug any gaps.
Using your analytical nous, you’ll identify and investigate gaps, trends, new initiatives to be explored, and technical improvements.
You will directly line manage an E-Commerce Executive and will also be assisted by in-house digital marketing experts. As the site manager, you will need to understand all of the relevant levers across not only onsite e-commerce optimisation, but also digital marketing (e.g. paid search, SEO, paid social, EDM, remarketing, customer lifecycle, database management / growth).
Ultimately, your role is to maximise sales across all of this brand’s digital touchpoints.