Use your digital marketing & e-commerce expertise with a busy FMCG brand.


This well-established FMCG brand has seen sales grow in 2020 due to its robust and on-going commitment to digital innovation. They were one of the first in their category to build an e-commerce site, and have seen continued growth in digital sales.


With a large, digital-savvy marketing team on board, they are now looking for a new e-commerce manager to take ownership of the most important brand in their portfolio.


You will be the 2IC to the Head of Digital, so this is a highly responsible role. Your focus is to develop and implement a solid e-commerce strategy to drive the brand’s online growth.


The job starts with overseeing the launch of a refreshed e-commerce site. Once the site is done, you’ll continually tweak and improve the UX, collaborating with the internal web development team to ensure on-going developments are optimised for conversion. You’ll set up user funnels for engagement, acquisition, conversion & retention, then drill into the data to plug any gaps.


Using your analytical nous, you’ll identify and investigate gaps, trends, new initiatives to be explored, and technical improvements.


You will directly line manage an E-Commerce Executive and will also be assisted by in-house digital marketing experts. As the site manager, you will need to understand all of the relevant levers across not only onsite e-commerce optimisation, but also digital marketing (e.g. paid search, SEO, paid social, EDM, remarketing, customer lifecycle, database management / growth).


Ultimately, your role is to maximise sales across all of this brand’s digital touchpoints.

about you

We are looking for an ambitious and results-driven individual who’s looking to take step up in their career.


With proven experience in e-commerce website management, you’ll be able to demonstrate the onsite tools, techniques and methodologies you’ve used previously to increase digital sales. You will bring a strong understanding of optimising landing pages and user funnels, and a highly analytical mindset.


As this role starts with overseeing a new website build, experience in website project management would be beneficial.


  • Proven experience in e-commerce management
  • Demonstrable success in improving sales growth and site optimisation
  • Thorough understanding of optimising landing pages and user funnels
  • Analytical mindset, with a passion for A/B and multivariate testing
  • Strong knowledge of digital marketing channels, including EDM, search, social, remarketing, etc.
  • Excellent project management skills

Apply now

Due to the current border restrictions from the New Zealand government, we are only able to work with candidates who are NZ citizens/permanent residents or have eligible working rights for NZ. So we can best help you in your job hunt, please make your work eligibility clear to us in your application.


Click APPLY or contact the Campfire office for a confidential discussion.


Phone: +64 (0) 9 320 5752

Job ID: #30115CF


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Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.


Due to the volume of interest Covid-19 has prompted, we may be delayed in responding to your application. We aim to respond within 7 days, when possible, and appreciate you getting in touch with us at Campfire.

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The Campfire Team
The Campfire Team
Contact Details:

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