Armed with top-notch skills in Salesforce Marketing Cloud and Salesforce CRM, this candidate is a powerhouse, boasting certification in HubSpot Marketing Hub to boot.
In their current position, they head up the marketing automation team at a prominent brand. Their squad’s mission? To foster, fortify, and elevate customer connections by crafting and executing automation journeys spanning email, SMS, and other digital channels. These campaigns cover the entire spectrum of the funnel, from snagging new customers to retaining loyal ones. As well as leading the team, this candidate also dives into developing insights and propensity models to shape future campaigns. What’s more, they’ve spearheaded a major migration of the marketing automation platform, handling everything from content and website transitions to workflow setups and reporting enhancements. They are now working with Campfire to find a new role. A MUST meet!