meet the


Amelia cranfield

founder and director

With over 16 years of recruitment experience, Amelia cut her teeth in the digital industry in London. She worked for some of the UK’s top media, publishing, and communication talent agencies before specialising in recruitment for digital marketing, e-commerce and digital media roles.

In early 2014, Amelia co-founded a successful digital talent agency in London and led the team to great success. They handled recruitment for some of the world’s leading brands and online businesses, agencies and trading desks, and publishers. She also made it a priority to develop an extensive, international network of Kiwi ex-pats working within the digital industry.

In mid-2017, Amelia sold her share of the business and brought her digital recruitment skill-set home to New Zealand. After a few months travelling the world, Amelia launched Campfire Digital Recruitment in 2018. She is now focused on building the Auckland-based business and delivering an exceptional recruitment experience to candidates and clients alike.


SENIOR Recruitment consultant

Born in England, Ieuan started his recruitment journey in 2016 after receiving a Bachelors in Marketing, Advertising, and Communications from the University of Gloucestershire.

Ieuan headed Down Under in 2018 and joined ReachLocal;  initially as an internal recruiter before moving into digital campaign management. The allure of recruitment was still strong though, so Ieuan is now at Campfire to showcase his awesome digital industry knowledge and source fantastic talent.

In his downtime, you’ll find Ieuan scoping out festivals and watching the latest football games.

P.S. The name is Welsh, so say “Yi-yan” (Rhyme “Yi” with “High”!)


SENIOR Recruitment consultant

Originally from Leeds, Thomas brings an awesome breadth of experience from across the globe. Kicking off his recruitment career in 2015, Thomas worked across UK’s social work industry before moving to Australia once the travel bug bit.

New Zealand proved to be the ultimate winner though, and Thomas rapidly grew his recruitment expertise at another recruitment agency. Campfire caught Thomas’ eye as a great chance to learn about the digital advertising industry, and we’re delighted to have his seasoned sales knowledge with us.

Outside the office, you’ll find Thomas putting his way across the best of Auckland’s golfing greens.

Madeleine Worger

Recruitment Consultant

Madeleine started her recruitment journey at a major global recruitment agency after completing a Bachelor of Business Management. Madeleine has also worked in Australia; this international experience has given her strong insights into the global market and how it affects returning candidates and New Zealand organisations.

Since starting her career in recruitment, Madeleine has found a true passion for finding candidates their dream job and helping clients hire the perfect person to grow their business. Madeleine has a strong interest for the digital industry, and she is delighted to be part of a fast-growing and ever-changing sector.

Outside of work, Madeleine enjoys hitting the ski slopes during winter season, exploring New Zealand beaches in the summer, and attending food/wine festivals.

Casey O'Leary

Recruitment consultant

Born and raised in Wellington, Casey completed a Bachelor of Commerce at the University of Canterbury, majoring in marketing and HR.

Before joining Campfire, he worked for an HR consultancy company, providing support for over 600 organisations. Casey has also worked in commercial real estate, which has given him great insight into working closely with business owners to solve problems.

In his downtime, you’ll catch Casey at a music festival, socialising, or watching basketball – he supports the Detroit Pistons.

apirana eyles

Account manager

Apirana (Api) started his sales career in Palmerston North, working for SKY TV where he sold subscriptions. He then moved on to the exciting world of technology sales, selling some of the latest technology products to businesses all around NZ. From there, he moved on to the financial services sector, before joining Campfire.  

Api is fascinated by the online world, and how technology and people combine to make our industry great. He has a calm, friendly, trustworthy demeanour, and is a pleasure to work with.  

Outside of work, Api enjoys playing the guitar, kickboxing and getting outdoors. 


Francesca lewis

Marketing coordinator

Born in England, Francesca has always been creative from an early age, at 14 she set up and ran a beauty-related YouTube channel where she showcased beauty products and trends—she ran this for multiple years until her school/work life became too hectic to sustain her demand for content. While attending the University of
Auckland specialising in Marketing and Commercial Law, she discovered her passion for marketing and the digital space.

With over five years of retail and customer service experience behind her, Francesca is Campfire’s Marketing Coordinator where she creates the assets that help our candidates succeed. She is passionate about marketing and digital content, and her friendly demeanor makes her a joy to work with.

 Outside of the office, you’ll find Francesca with her sausage dog Rome, or racing up a storm in her GR Yaris at one of New Zealand’s national rallies. 

Nina Bo

Recruitment Administrator

Born in the Philippines, Nina’s love of communication started during her university studies, and she’s been in the recruitment field since 2015. Whether it’s making sure candidates are ready for interviews or prepping materials behind the scenes, Nina has got all of our administration down pat with a smile. Now a critical part of the Campfire team, Nina helps our services run smoothly and efficiently.


In her spare time, you’ll find Nina volunteering with local charities, especially those supporting students in remote communities, and doting on her adorable dog Chino.