meet the


Amelia cranfield

founder and director

With over 13 years of recruitment experience, Amelia cut her teeth in the digital industry in London. She worked for some of the UK’s top media, publishing and communication talent agencies before specialising in recruiting for digital marketing, e-commerce and digital media roles.

In early 2014, Amelia co-founded a successful digital talent agency in London and led the team to great success, recruiting for some of the world’s leading brands and online businesses, agencies and trading desks, and publishers. She also made it a priority to develop an extensive, international network of Kiwi ex-pats working within the digital industry.

In mid-2017, Amelia sold her share of the business in order to return to New Zealand and to bring her digital recruitment skill-set home. After a few months travelling the world, Amelia came back to New Zealand and launched Campfire Digital Recruitment in 2018. She is now focused on building the Auckland-based business and delivering an exceptional recruitment experience to candidates and clients alike.

Coco-Chanel Young

Recruitment consultant

Coco’s bright personality means she is a favourite with candidates and clients alike. She has a diligent and caring approach to the recruitment process, and her ever-present smile makes her a joy to work with.

Outside of work, you’ll find Coco exploring Auckland’s cafes & restaurants, hitting the early morning gym classes, and heading out to music festivals all around New Zealand.


Recruitment consultant

Born in England, Ieuan started his recruitment journey in 2016 after receiving a Bachelors in Marketing, Advertising, and Communications from the University of Gloucestershire.

Ieuan then headed down under in 2018 and joined ReachLocal as an internal recruiter initially, and then moved into digital campaign management. The allure of recruitment was still strong though, so Ieuan is now at Campfire to showcase his awesome digital industry knowledge and source fantastic talent.

In his downtime, you’ll find Ieuan scoping out festivals and watching the latest football games.

P.S. The name is Welsh, so say “Yi-yan” (Rhyme “Yi” with “High”!)

Thomas wOODLEY

Recruitment consultant

Originally from Leeds, Thomas brings an awesome breadth of experience from across the globe. Kicking off his recruitment career in 2015, Thomas recruited in the social work industry and then headed down to Australia for sales work once the travel bug bit.

New Zealand proved to be the ultimate winner though, and Thomas rapidly grew his recruitment expertise at Hays. Campfire caught Thomas’ eye as a great chance to learn about the digital advertising industry, and we’re delighted to have his seasoned sales knowledge with us.

Outside the office, you’ll find Thomas putting his way across the best of Auckland’s golfing greens.

Madeleine Worger

Recruitment Consultant

Madeleine started her recruitment journey at a major global recruitment agency after completing a Bachelor of Business Management. Madeleine has also worked in Australia; this international experience has given her strong insights into the global market and how it affects returning candidates and New Zealand organisations.

Since starting her career in recruitment, Madeleine has found a true passion for finding candidates their dream job along with helping clients hire the perfect person to grow their business. Madeleine has developed a strong interest for the digital industry, and she is delighted to be part of a fast-growing and ever-changing sector.

Outside of work, Madeleine enjoys hitting the ski slopes during winter season, exploring New Zealand beaches in the summer, and attending food/wine festivals.

Blake Loveridge

Recruitment Consultant

Blake brings his marketing, entrepreneurial and business experience from New Zealand and Australia to the Campfire team. Starting out in Sydney, Blake was in the marketing team at an internationally respected brand for a number of years, and then moved into entrepreneurial and business endeavors before joining us.

Blake is passionate about delivering for his candidates and clients and has a personable, genuine approach which makes him a pleasure to work with.

In his downtime you will likely find him relaxing at one of Auckland’s beautiful beaches, playing basketball or spending some quality time in the great kiwi outdoors.

Dayna Grant

Marketing & Business Support

Dayna has recently joined the Campfire team coming from a global recruitment company, an area she was keen to explore after working in both the banking and insurance industry. Dayna has a passion for helping people and has developed a strong interest in the ever-developing Digital Marketing sector.

Outside of work, you will find Dayna exploring the outdoors, cooking, reading, and spending time with family and friends.

Marielle Eugenio

Marketing Copywriter

Marielle has always loved writing, which pushed her to take a writing-related degree at a university in the Philippines. Since then, she’s built a career out of producing content including long-form articles, social media content, and more. Her passion for writing and marketing brought her to Campfire, where she produces content for our job vacancies.

When she’s not working, you’ll find her reading books, spending time with her family, or trying to learn new songs on guitar (still a beginner but getting better!)

Nina Bo

Recruitment Administrator

Born in the Philippines, Nina’s love of communication started during her university studies, and she’s been in the recruitment field since 2015. Whether it’s making sure candidates are ready for interviews or prepping materials behind the scenes, Nina has got all of our administration down pat with a smile. Now a critical part of the Campfire team, Nina helps our services run smoothly and efficiently.


In her spare time, you’ll find Nina volunteering with local charities, especially those supporting students in remote communities, and relaxing with some Netflix