This is someone who understands how B2B growth actually joins up. They can shape the go-to-market plan, build demand across digital channels, connect marketing activity to sales and keep different teams working toward the same commercial goal. For a business selling complex products or services, that means a senior marketer who can see the whole funnel, spot where momentum is being lost and turn that into a practical plan for growth. 

Their background spans technical, SaaS and engineering-led businesses, with hands-on experience across Google Ads, LinkedIn, SEO, CRM, email automation, e-commerce and analytics. They are not tied to one platform. Their strength is understanding how the pieces work together, from the first campaign touchpoint through nurture, conversion and sales handover. 

They have also led regional and international marketing activity, supported new-market growth and managed multidisciplinary teams and partner networks. That has meant working closely with sales, product, engineering, distributors and senior leadership, translating technical information into marketing that people can understand and act on. They are equally comfortable stepping into the detail or pulling back to challenge the wider strategy. 

Commercially minded, curious and naturally collaborative, they came across as someone who likes solving the gaps between teams rather than staying in a marketing silo. Christchurch-based and immediately available, they are open to remote opportunities and would relocate to Auckland for the right role, with around one month to six weeks needed for the move.