This candidate knows how to make a busy retail website easier to shop. From deciding which offers deserve space on the homepage to producing the assets and organising the categories behind them, this hands-on manager turns promotional plans into clear customer journeys and well-executed campaigns. 

In a large New Zealand retail environment, they led a content team responsible for keeping the online store accurate, relevant and ready for overlapping promotions. They stayed involved in homepage builds, landing pages, navigation and asset approvals, working between marketing, design and technical teams to get campaigns live. 

One useful example was rethinking how competing categories appeared during major sale periods. They developed a way to give customers clearer routes to relevant offers, bringing buyers into the process and coordinating the content needed to deliver it. They have also led content migration through a platform upgrade and supported colleagues with training. 

Their recent Shopify work brings that experience into smaller businesses. They review product and collection structures, improve shipping information and customer journeys, and handle content and SEO updates themselves. A substantial creative production background means they can also make the visual assets, with analytics and heatmaps helping them identify where the site needs attention. 

In conversation, they were professional, composed, and collaborative, with practical retail awareness and an open approach to learning. They would bring steady ownership to a retail website, give a content team clear direction and help a business turn campaign ideas into work that customers can use. 

They’re open to permanent opportunities as well as contract and freelance work and are available at 4-6 weeks’ notice.