This candidate is a data-driven digital marketer with a strong, proven track record of driving revenue growth through effective campaigns.

In their current role as Digital Marketing Specialist at a digital agency, they craft and execute digital campaigns across various channels such as Google Ads, Meta, and LinkedIn, aligning with clients’ marketing objectives. They excel in campaign optimisation through regular A/B testing and ensure accurate conversion tracking using Google Tag Manager. They’re proficient in marketing automation tools like Zapier and manage CRM systems for clients, including contact segmentation and automation workflow setup. Additionally, they also handle website updates and develop data dashboards for strategic planning. Previously, as a Digital Marketing Executive at a marketing agency, they significantly improved campaign performance through A/B testing and effective conversion tracking using Google Tag Manager and Google Analytics. They managed social advertising campaigns, resulting in increased website sessions, and conducted keyword research and competitor analysis to enhance SEO performance. Their experience also extends to website management, including content updates and SEO optimisation on platforms like Shopify and WordPress. With their multi-channel marketing skills and analytical approach, they’re well-equipped to drive success in digital marketing roles. This candidate is now working with Campfire to find a new role.