This candidate is a well-rounded digital marketer with a strong technical understanding. In their current role at a learning institution, they focus on improving website performance and enhancing engagement on social media pages.

They set up a new website, using Hubspot for CRM and the website platform. They did all the HubSpot training, got certified, and set up the marketing automation workflows for potential customers who expressed interest in courses. They got a red-hot 50% conversion rate from these workflows, wow! Additionally, they manage digital marketing campaigns for a wide range of businesses under the institution’s umbrella. This candidate is accustomed to juggling projects across SEO, CRM, and social media. Concerning SEO, they optimise web content and provide SEO suggestions for other websites. They manage six social media accounts, implementing a mix of organic and paid campaigns regularly.  They have a profound passion for data and devote a considerable amount of time to assessing performance in Google Analytics. Moreover, they ensure the correct setup of UTM tracking and conversion points at the beginning of campaigns to ensure smooth campaign reporting and analysis. Finally, they are the go-to person for digital matters in their team and possess a can-do positive attitude towards taking on projects and delivering excellent results. They are seeking a role where they can continue their technical development, adding value with their knowledge while also learning new channels. This candidate is now working with Campfire to find a new role.