Channels are not where this candidate starts. They start with the business problem. Give them a growth challenge and they will work out what the customer needs, where the commercial opportunity sits, and how strategy, data, technology and specialist delivery need to connect around it. 

Brought into a complex national business to lead a major marketing technology migration, they were retained to shape B2C strategy, digital engagement and customer journeys. They now work across marketing, data, technology and legal, turning business priorities into practical roadmaps, integrations and capability that teams can actually use. 

Martech is a real strength, but it is not the whole story. They understand CRM, automation, consent, personalisation and platform integration, then step back and ask whether the technology is solving the right commercial problem. That keeps investment tied to outcomes rather than tools for tools’ sake. 

Consulting has made them comfortable walking into unfamiliar industries, getting up to speed quickly and challenging assumptions. They have advised owners and senior leaders on market opportunity, channel mix, investment, agency support and internal capability. Earlier roles also show measurable improvements in lead management, conversion, and cost efficiency across both B2B and B2C. 

There is a bit of a ‘dog with a bone’ quality to them, in the best possible way. Once they see a problem, they want to understand it properly and find a workable answer. They came across, warm, direct and commercially grounded; they bring senior thinking without making strategy feel more complicated than it needs to be.