This is an organic social specialist with 4 years of experience focused on short-form content, brand storytelling, and community-led growth. They sit firmly in the execution-meets-strategy space, bringing a strong instinct for what resonates on social and how to translate that into engagement and visibility for brands.

They operate with a highly hands-on, intuitive approach, balancing creative output with strategic direction. Comfortable owning the full organic lifecycle, they move from ideation through to content creation, publishing, and performance review with ease. Their style is collaborative and client-facing, often coaching founders and teams on how to show up confidently online. They bring energy and clarity into engagements, with a natural ability to simplify social strategy for non-marketers while still delivering quality output.

In a recent in-house role within a retail environment, they took ownership of organic social channels and significantly lifted engagement, including delivering the brand’s first viral short-form video. Alongside this, they have built a freelance portfolio supporting beauty and wellness brands, producing consistent content and guiding positioning across both B2C and service-based businesses. Their work often blends authenticity with commercial intent, particularly during campaign periods where content needs to convert as well as engage.

Based in Auckland, they are seeking 10 to 15 hours per week on a freelance basis, ideally remote, and are available to start immediately.