This candidate is a technically strong email marketing specialist, who has experience working with large data sets and setting up detailed email flows that improve customer engagement.

They currently work at a prominent business, with their main client being a national business. They ensure that the workflows are built robustly and target the correct customers, using Adobe Campaign Manager. They build the content using HTML & JavaScript while working closely with the client’s team to identify the specifics of the campaign and the estimated reach. They enjoy the technical intricacies of the role but are now looking for a role with more of a creative aspect. They have further experience in email marketing working for a large retail group, but this role was more generalist and saw them covering paid search and social channels too. They have a strong foundation in digital marketing, with good technical knowledge and understanding of how marketing automation plays a part in a wider digital strategy. This candidate is now working with Campfire to find a new role.