With over six years of expertise in retail marketing and e-commerce, this candidate stands out as a versatile and innovative digital specialist. Currently serving as a Digital Specialist for a leading retail group in NZ, they excel in personalisation and optimisation for both web and app platforms, primarily through Dynamic Yield.

Their recent role highlights include developing successful A/B test plans, leading a team to execute a personalised customer journey roadmap, and significantly contributing to the growth of a loyalty club from 700K to over 1m subscribers. Armed with a Diploma in Web Design & UX, they’ve enhanced their technical skills, including proficiency in HTML/ CSS, CMS platforms like WordPress and Salesforce Commerce Cloud, and tools such as Figma and Jira. Their background also features agile project management and a strong foundation in email marketing using Salesforce Marketing Cloud. Their career trajectory showcases a successful stint as a Marketing Coordinator, where they led major retail events and launched innovative store concepts. Additionally, their freelancing experience in digital marketing and web development has only further diversified their skill set. This candidate is now working with Campfire to find a new role.