This candidate knows how to spot where an e-commerce journey is losing customers and make practical changes that improve conversion. From product pages and cart experience to email, merchandising and paid activity, they look at how the whole journey works together. They bring a strong mix of commercial instinct, Shopify know-how and creative judgement, giving a business someone who can improve online performance without losing sight of the brand or customer experience.  

In a fast-moving multi-brand retail environment, they own much of the website strategy, analytics and reporting, email marketing and the direction given to external paid-media specialists. They also manage an e-commerce coordinator, so they are used to balancing hands-on delivery with keeping other people and partners moving in the same direction. 

Their CRO work is particularly strong. They have improved product discovery, shipping incentives, evergreen landing pages, outfit linking and back-in-stock journeys, using Shopify data and customer behaviour to decide what should change. Earlier Australian e-commerce experience adds Shopify, CRM, merchandising and broader digital marketing depth, giving them a solid understanding of what happens around the website as well as on it. 

There is real energy behind the way they approach e-commerce: curious, analytical and happy to keep learning, but with enough commercial confidence to make a call when something can work better. They are Tauranga-based, open to fully remote opportunities and would also consider Australia for the right role.