A strategic marketing professional with 20+ years of experience spanning brand, product, category, ecommerce, digital marketing, communications, and customer growth. Their background is particularly strong in helping businesses define direction, build marketing plans, and turn strategy into practical activity across both B2B and consumer environments.

They bring a balanced mix of commercial thinking and hands-on delivery, making them equally comfortable working with leadership teams on growth initiatives or rolling up their sleeves to execute campaigns. Their experience covers membership organisations, FMCG, ecommerce, retail, distribution, and manufacturing, with particular strengths in brand positioning, customer communications, product marketing, campaign planning, and cross-functional collaboration. They are known for being highly organised, calm under pressure, and able to quickly add value in contract environments where momentum and adaptability are important.

Recent work includes leading marketing activity for a national membership organisation, driving member engagement, event promotion, communications, LinkedIn advertising, and membership growth initiatives. Prior to this, they oversaw international ecommerce marketing across seven global markets, managing significant paid media investment, customer databases exceeding 80,000 contacts, promotional strategy, Shopify activity, and digital campaign performance. Earlier contracts saw them delivering successful grocery category growth, retailer activations, new product launches, range review wins, and budget increases from international brand owners based on strong commercial outcomes.

Based on Auckland’s North Shore, they are open to contract, fixed-term, temporary, and part-time opportunities. Available immediately and flexible on location, with a preference for product-led, service-based, or SaaS businesses seeking senior marketing capability.