Customer journeys are where this marketer adds real value: understanding what should happen after the first interaction, then turning that into the right sequence of messages across email, app, direct mail and other touchpoints. A business gets someone who can connect CRM thinking with practical campaign delivery, automation and testing, so communications feel joined up rather than like a string of one-off sends. 

Most recently, they have been leading end-to-end customer engagement activity inside a large financial services environment, reviewing existing journeys, spotting opportunities to improve them and shaping next-best-action communications across multiple channels. They are comfortable working with stakeholders, operating within compliance requirements and using platforms such as Pega to move from customer need to live campaign. 

Earlier UK agency experience gives them another useful dimension. They progressed from building emails into account and campaign operations leadership, working across Salesforce Marketing Cloud, Eloqua and broader multichannel delivery. They have also handled a HubSpot-to-ActiveCampaign migration, built automated email sequences and used A/B testing and hypothesis testing to improve what goes out. 

Professional, clear and easy to work with, they bring a good balance of delivery discipline and customer thinking. They know how to keep campaigns moving without losing sight of the journey behind them. Grey Lynn-based and immediately available, they are open to fixed-term and temporary opportunities while continuing to build their career in New Zealand.