A social media and content specialist with 5+ years of experience building organic social strategies, creating content that resonates with audiences, and helping brands strengthen customer loyalty through authentic storytelling. Their background sits firmly on the brand side, with particular strength in content-led marketing, community engagement, influencer partnerships, and brand voice development.

They are equally comfortable planning content strategy as they are creating it. Day to day, they own the full organic social process from concept development and copywriting through to filming, editing, publishing, reporting, and community management. Their approach is highly hands-on, combining creativity with strong commercial awareness and a deep understanding of what drives engagement across different audiences. They also bring experience across customer communications, retention initiatives, campaign delivery, PR support, media partnerships, and influencer collaborations.

Over the past five years, they have played a key role in shaping content and social activity for a well-known New Zealand retail brand, helping grow audience engagement and strengthen customer connection through social, email, and content marketing. Their experience spans content strategy, UGC campaigns, influencer programmes, brand storytelling, performance reporting, and customer loyalty initiatives. They have worked closely with creative, digital, PR, and paid media teams to ensure content supports wider business objectives while remaining authentic to the brand voice. This breadth allows them to contribute beyond social media alone and add value across wider marketing functions.

Based in Auckland, they are open to both temporary and permanent opportunities across Auckland and will be available from 9 July 2026 following a company restructure.